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Hotpotopia
Project type
Branding
Location
PennWest Edinboro University
Creative Director
Scott Gladd
Date
January - May 2025
Description
Nature inspired all you can eat hotpot immersed in the forest. I wanted to make a handmade and hippie style, so I chose a textured typeface with warm colors. The logo mark is a hot pot bowl with abstract strokes that can resemble nature, a path, mountain, and steam. The red is from the deep warm colors of popular hot pot broths. The restaurant exists as eco-friendly and sustainable area. You can forage your own greens and the rest of the ingredients are provided.
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