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531 Fitness
Project Type
Branding
Location
PennWest Edinboro University
Creative Director
Scott Gladd
Date
January - May 2025
Description
531 Fitness is a local gym located in Meadville, Pa. Their values consists of motivating and engaging people to become their best self. In addition to individual memberships, they offer personal and group trainings for all types of people no matter the experience.
The new logo conveys strength and community. Maintaining the black and white, the logo provides a legible and clean visual look. The numbers creates a square allowing the design to feel strong and bold. A subtle hint was added to represent the kettle bell derived from the previous logo.
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